Purpose gets talked about a lot, but it's not always clear what it actually means or why it matters. This free guide sets out what purpose is (it's about motivation, not mission statements), why it matters for you personally and for your organisation, and what the research actually says versus what's just popular opinion.

Inside you'll find a simple three-step process for finding your own purpose, plus a worksheet to work through it yourself. It also covers why connecting your team to your organisation's purpose is one of the most effective things you can do as a leader, for engagement, retention and performance.

If you want to feel more connected to what you do, or help your team feel that way, this is where to start.